Wix Automations: Understanding Email Types
When sending an automated email, you're asked to select an email type for it – promotional, business transactional or business critical. The type you choose determines your recipients' ability to mute or unsubscribe from the email, and whether or not it affects your email marketing balance.
Important:
Your email marketing balance covers both regular email campaigns and automated email campaigns. Emails sent through automations reduce your monthly balance too. You can send 200 emails a month for free, or upgrade your email marketing plan to send more emails.
Promotional emails
Promotional emails are non-essential business information or marketing content. These types of emails will always be counted towards your monthly balance. Recipients who have unsubscribed or muted the selected notification topic will not receive this email.
Read an example of an automation with a promotional email
Lisa owns an antique jewelry company. One of the ways Lisa promotes her site and builds her client relationships is by sending coupons on their birthdays.
To streamline this process, she creates an automation to send her clients their birthday coupon, a promotional email in other words. These automated emails will count towards her monthly email marketing balance.
Business transactional emails
Business transactional emails include essential information to your customers, directly related to their activity on your site. Recipients who have muted the selected email notification topic will not receive this email.
These types of emails will only be counted towards your monthly balance if you're the one who created the automation. If an App automation includes this email type, it will not count towards your balance.
Read an example of an automation with a business transactional email
Rebecca owns a boutique performance space where she hosts events for young singers and sells tickets to their performances. She wants to make sure that each guest is given an order confirmation email when making a purchase on her site.
By default, Wix Events installs an automation that sends an order confirmation email to a guest once they purchase a ticket, letting them know their order has been received. Since Wix installed this automation for Rebecca, it will not count towards her monthly email marketing balance.
Business critical emails
Business critical emails are only meant for critical cases. These should be reserved only for emails that are absolutely necessary to send, where it makes sense to not display an unsubscribe link.
Recipients cannot mute these emails and they will be sent regardless of contact's subscription status.
These types of emails will only be counted towards your monthly balance if you're the one who created the automation. If an App automation includes this email type, then it will not count towards your balance.
Read an example of an automation with a business critical email type.
Allen owns a dance studio for all ages and dance styles. To streamline the sign-up process, he requires a user name and password to register for a class.
Wix automatically sets up an automation to send an email to any client who requests to reset their password. Since Wix installed this automation for Allen, it will not count towards his monthly email marketing balance.
FAQs
Click a question below to learn more.
Do I have to select an email type?
Yes. In order to finish configuring your email automation, you will be required to select an email type in the settings of the Send an email action.
How can I tell if an automation is an App automation?
You can find a list of App automations in your automations dashboard. Then click the App automations tab.
In the automation builder, you can tell if the automation is an App automation by checking if the 'App automation' label appears at the top.
What is the difference between business transactional and critical?
The main difference between transactional and critical is that it is impossible to unsubscribe from an email set as critical. These types of emails should be reserved only for emails that are absolutely necessary to send and are ok to not have unsubscribe links.