Wix Automations: Customizing Automated Emails
When creating an automation that sends an email, you can customize the email being sent. Write and design your email, send it from your preferred address so recipients know who to reply to, set your email type to determine how or when your recipients can mute or unsubscribe from your emails, and select all who will receive your email.
Note:
Send an email action uses your email marketing quota, you can see your usage in the action's side panel.
Customizing the sender details attached to your email
Who do you want recipients to see as the sender of your emails? Use your business name so your message is recognized at first glance. Include a reply-to email that will route straight to the right inbox, so your customers can easily get in touch.
To set your sender details:
Go to Automations in your site's dashboard.
Create a new automation or edit an existing one.
Make sure Send an email is selected as the Action.
Click the Send an email action in your flow to open the panel.
Click Edit in the Sender details section.
Click the More actions icon
next to the default sender details.
Click Edit and choose what to change:
Sender's name: Edit the name that appears in the recipient's inbox. Then, click Save.
Reply-to email: Edit the email address people reach when they hit reply. Then, click Save.
Note: If you enable dynamic reply-to email option, the address you entered will appear as 'From' to the recipients.
Click Save.
Important information about the reply-to address:
Automated emails sent from a public email service like Gmail or Yahoo tend to land in the spam or promotions category. It's better to use an authenticated address (e.g. you@yourbusiness.com).
If you use a public domain address, Wix redirects your email through our own authenticated address. Don't worry, only your name and subject line appear in the inbox and readers' replies will go straight to your inbox.
You may be asked to confirm your reply-to address. If so, you'll receive an email in your inbox with instructions.
Editing your email template
Make your automated email your own. Add text, images, videos and more to make it eye-catching and reflective of your brand. Add personalized content for a personal touch (e.g. "Hi David, we noticed you left something in your cart").
To edit your email template:
Go to Automations in your site's dashboard.
Create a new automation or edit an existing one.
Make sure Send an email is selected as the Action.
Click the Send an email action in your flow to open the panel.
Click Edit in the Email template section.
(If relevant) Select the builder you want to work in:
Email Builder: Create your email with the classic drag and drop builder. Click Use Email Builder.
Email Builder Plus: Write, edit and design faster with the newer AI-powered builder. Click Use Email Builder Plus.
Note: Some automated emails can only be opened in Email Builder, such as emails that use multiple states or repeated content. If that applies to your email, this choice doesn't appear and the email opens in Email Builder.
When ready, click Save & Continue at the top right.
Tip: Click Preview & Test before you continue to view how your email looks.
Click Activate or Save at the top right to activate or save your automation.
Tips:
To use a different template, click the More actions icon
to change the template, generate with AI, or reset to the default template.
Personalized content doesn't appear in test email campaigns. Your recipients will still see them when you send the campaign.
Selecting the email recipients
Decide who you want to receive your automated email. You can choose to have your email sent to the recipient who triggered this automation, or add more recipients.
Take a look at the automation and think if an additional recipient could benefit from getting this email (e.g. you want to notify your yoga instructor each time someone registers for her class.)
To set your recipients:
Go to Automations in your site's dashboard.
Create a new automation or edit an existing one.
Make sure Send an email is selected as the Action.
Click the Send an email action in your flow to open the panel.
Click Show additional settings.
Click Edit in the Recipients section.
Select the relevant recipient groups who will receive this automated email when it's triggered (e.g. Email from trigger, contacts, contact segments, collaborator roles etc).
Note: Double check your recipients before sending to avoid spamming your visitors.
(If needed) Select the relevant recipients from the dropdown.
Click to confirm your selection.
Click Activate or Save to activate or save your automation.
Setting your email type
Selecting an email type will help to determine how or when your recipients can mute or unsubscribe from your emails. Based on the purpose of your email, you can choose between 3 different types:
Promotional: Non-essential business information or marketing content. Recipients who have unsubscribed or muted the selected notification topic will not receive this email.
Business transactional: Essential information to your customers, directly related to their activity on your site. Recipients who have muted the selected email notification topic will not receive this email.
Business critical: Only meant for critical cases. Recipients cannot mute these emails and they will be sent regardless of any unsubscribe preferences.
Note:
The email type you select determines whether or not it affects your monthly balance.
To set your email type:
Go to Automations in your site's dashboard.
Create a new automation or edit an existing one.
Make sure Send an email is selected as the Action.
Click the Send an email action in your flow to open the panel.
Under Set email type, select a type for your email:
Promotional: Non-essential business information or marketing content. Select from the dropdown which email notification topic a recipient can choose to mute or unsubscribe from.
Business transactional: Essential information to your customers, directly related to their activity on your site. Select from the dropdown which email notification topic a recipient can choose to mute. Recipients can mute but not unsubscribe from these emails.
Business critical: Only meant for critical cases. Recipients cannot mute these emails and they will be sent regardless of any unsubscribe preferences.
Note: The content of these emails differs depending on the jurisdiction, so if you are not sure, seek legal advice when creating your emails.
Click Activate or Save to activate or save your automation.
FAQs
Here are some common questions about customizing automated emails:
How can I send a new automated email to myself or a collaborator on my site?
Create a new automation and select your trigger, delay, and conditions.
Select Send an Email as your action.
Click Show additional settings in the configuration panel.
Click Edit in the Recipients section.
Click Contacts or Collaborator roles.
Tip: Make sure to remove Emails from trigger to ensure the email only sends to you or a site collaborator.
Select all contacts or roles who you want to receive the email.
Click Save.
Can I send automated emails from different email addresses?
Yes, you can send automated emails from multiple addresses. Using multiple emails allows your emails to come from addresses associated with specific parts of your business.
Note: Adding multiple senders is available with an email marketing plan of Core or above.
Go to Email Marketing in your site's dashboard.
Click Manage Senders under Sender details on the right.
Click + Add Another Sender and add your new sender details.
Click Save.
Enter the code sent to your email address and click Confirm.
Can I see if people have received and opened my automated emails?
All automations that send emails give you access to email marketing statistics so you can track how many emails have been delivered, opened, clicked, and more.
Learn more about viewing your email statistics.
What is personalized content and how do I add it?
Also known as dynamic values or variables, personalized content are pieces of code that display different information to each user based on their data. It can show your contacts personalized text (e.g. their name) or information related to your business relationship (e.g. price quote number).
If you select Wix Forms as your trigger, make sure you also choose the specific form that the personalized content should be pulled from. That way when you add content to your email, the correct options are displayed.
To add personalized content to your email:
Click any text element or add a new one.
Click where you want to add the dynamic value.
Click + Add Personalized Content under Styles.
Select the value from the dropdown (e.g. contact last name, contact birthday, etc.)
(Optional) Write a fallback text in the text box.
What are multiple states and how do they appear?
Some elements in your email can have multiple states, allowing the element to show different content for each state.
Multiple states are different states of email elements that present differently depending on conditions set when the email is triggered. Multiple states are created and added by the app that added the pre-installed automation to your site.
Elements can have pre-defined conditions by the app for showing (or hiding) the element once the email is sent. This can be seen by clicking on info in the dropdown next to the relevant state. The app can set multiple states on all of the email elements (including subject line and preview) apart from the logo and the footer.
A visitor who meets those set conditions will see that specific variation of the element in the email they receive.
For example, there is a text element that has two conditions set up:
In the first condition, when a visitor books a one-time service (e.g. appointment), then the text contains only one date (of that service).
In the second condition, when a visitor books a course (takes over period of time), then the text of the email will contain a start date and end date.
Depending on what type of booking was made, a visitor can receive two different variations of this text in their email.
Why are my automations sending duplicate emails?
Duplicate emails usually occur when multiple automations are set up with the same trigger (e.g., a form submission).
To resolve this:
Review all your automations to identify overlapping triggers or email actions.
Deactivate or delete unnecessary automations.
This ensures clear communication with your audience and avoids over-emailing.
What should I do if my automation emails are not being sent?
There could be a few reasons why your automated emails are not being sent. First be sure that your automation is active. If your automation is active but your site visitor hasn't received your email learn more about potential solutions here.
Can I revert my updated sender details back to the Wix default email address?
No, once you change the default sender details, it is not possible to revert back to the default email address.
What is repeated content in automated emails and when should I use it?
Repeated content lets you repeat the same email layout with different values for each item in a list. Instead of manually adding separate lines for every product or field, you connect a datalist from your trigger (e.g. order placed or form submitted). The email then repeats that layout automatically using the real data for each recipient.
When you connect a datalist, the whole column layout becomes a repeater. You can include different elements in that column such as text, images, and buttons. Each row in the datalist (e.g. each product in the order, or each field in the form) creates one repeated block in the final email, with its own text values and matching image or button.
Some triggers also support nested repeated content. This means you can add another repeater inside an existing one, so one block repeats for each main item and an inner block repeats its related details. For example, in a Stores order confirmation email you can repeat each product in the order, then repeat its options or add ons inside that product block such as size, color, or other attributes, as long as this data is available from the trigger.
Why did my automated email send to my entire contact list?
Automated emails can be accidentally sent to an entire contact list if you select an incorrect label under your Set recipients options.
Selecting a label tells the automation to send that single email to every single contact who currently has that label applied to their profile.
If you only want the email to go to the specific person who completed the action (e.g., made a purchase, or submitted a form), select only Emails from trigger.
If I change the timing of my automation, what happens to contacts already waiting in the queue?
Any changes you make to an automation's timing is only applied to future triggers.
Contacts who already triggered an email automation before your edits will still receive the email based on the previous timing rules.
If you wish to stop queued emails from sending, you must deactivate the automation.
Why am I receiving the 'Thank you' email instead of the person who submitted the form?
This usually means the recipients in your automation are set up incorrectly. To send the email to the person who filled out the form, make sure Emails from trigger is selected in the Recipients section of the configuration panel.
If Collaborator roles or Site Owner is selected, you may receive the email instead. Also make sure your form includes an email field.
How do I change the 'reply-to' email address?
You can change the reply to email address from the action's settings panel. Scroll down and click Show additional settings. Then click the Dynamic reply-to email toggle to change the email address people reach when they hit reply.
Enabled: The reply-to email address will be dynamic based on the value you select. Click the dropdown to select a dynamic value from the property picker (e.g. contact email from the trigger data).
Disabled: Recipient will see the reply-to email when they hit reply.
Why are all of my form responses being grouped together in my mailbox?
Some email providers (e.g. Gmail or Outlook) automatically group emails with the same subject line into a single conversation thread. To fix this, scroll down in the 'send an email' action's settings panel and click Show additional settings. Then click the Separate email conversations toggle to control how emails appear in your mailbox.
Enabled: Each form submission is delivered as its own separate email conversation in your mailbox.
Disabled: Emails with the same subject line are grouped together into a single conversation thread.