Wix Referral Program: Managing Your Referral Program
Once you've launched your referral program, you can manage it from your site's dashboard. Change the rewards you're offering, the emails you're sending, and more. View a list of those participating in your program and use data on how your program is performing to guide you.
Updating your reward trigger
View and update your referral program's reward trigger. This is the action that the referred friend takes that triggers a reward for the referring customer.
Note:
If your site has only one of the apps (Wix Stores, Wix Bookings, Wix Events, Wix Pricing Plans, Wix Online Programs, or the new Wix Restaurants online ordering app) that a referral program is based on, your reward trigger will be pre-selected and can't be changed.
To change your reward trigger:
Dashboard
Go to Referral Program in your site's dashboard.
Click Manage Program.
Click the Friend's action drop-down and choose the action that will trigger a reward for the referring customer:
Store order placed: When the referred friend places a store order, the referring customer will be rewarded.
Ticket ordered: When the referred friend purchases an event ticket, the referring customer will be rewarded.
Session booked: When the referred friend books a session, the referring customer will be rewarded.
Plan ordered: When the referred friend orders a pricing plan, the referring customer will be rewarded.
Restaurant order placed: When the referred friend places a restaurant order, the referring customer will be rewarded.
Online program joined: When the referred friend joins an online program, the referring customer will be rewarded.
Click Save.
Wix app
Go to your site in the Wix app.
Tap Manage
at the bottom.
Tap Referral Program under Customers & Leads.
Scroll to the Manage Program section.
Tap Reward trigger.
Tap the drop-down and choose the action that will trigger a reward for the referring customer:
Store order placed: When the referred friend places a store order, the referring customer will be rewarded.
Ticket ordered: When the referred friend purchases an event ticket, the referring customer will be rewarded.
Session booked: When the referred friend books a session, the referring customer will be rewarded.
Plan ordered: When the referred friend orders a pricing plan, the referring customer will be rewarded.
Restaurant order placed: When the referred friend places a restaurant order, the referring customer will be rewarded.
Online program joined: When the referred friend joins an online program, the referring customer will be rewarded.
Tap Save.
Updating your rewards
Update the rewards your program offers at any time. You have the option to reward both the customer doing the referring and the friend being referred.
A referring customer is rewarded when a referred friend signs up as a member and takes the action on your site that is set as your reward trigger (e.g. places an order, books a session). A referred friend is rewarded when they click the referral URL they receive and sign up to your site.
Note:
Any changes you make to your rewards will not apply to rewards that have already been redeemed by your customers.
To update your rewards:
Dashboard
Go to Referral Program in your site's dashboard.
Click Manage Program.
Choose what you want to do:
Update the referring customer reward
Click the Customer reward drop-down and choose how the existing customer will be rewarded:
Coupon: When the reward trigger occurs, your referring customer is rewarded with a coupon. Customize your coupon:
Type of coupon: Select Discount (%), Discount ($) or Free shipping.
Reward name: Enter the reward name that will appear on your site.
Apply to: Choose what the coupon can be used for.
Discount: (Discount coupons only) Enter the percentage or monetary discount the coupon will offer.
Include subscriptions: Allow the reward to apply to both one-time purchases and for every recurring purchase.
Loyalty points: When the reward trigger occurs, your referring customer is rewarded with loyalty points. Enter the number of loyalty points in the Points given field.
No reward: Your referring customer is not rewarded when the reward trigger occurs.
Click Save.
Update the referred friend reward
Scroll down to the Referred friend reward section and choose how to reward a referred friend:
Coupon: When a referred friend clicks a referral URL and signs up to your site, this referred friend is rewarded with a coupon. Customize your coupon:
Type of coupon: Select Discount (%), Discount ($) or Free shipping.
Reward name: Enter the reward name that will appear on your site.
Apply to: Choose what the coupon can be used for.
Discount: (Discount coupons only) Enter the percentage or monetary discount the coupon will offer.
Include subscriptions: Allow the reward to apply to both one-time purchases and for every recurring purchase.
Loyalty points: When a referred friend clicks a referral URL and signs up to your site, this referred friend is rewarded with loyalty points. Enter the number of loyalty points in the Points given field.
No reward: When a referred friend clicks a referral URL and signs up to your site, this referred friend is not rewarded.
Click Save.
Wix app
Go to your site in the Wix app.
Tap Manage
at the bottom.
Tap Referral Program under Customers & Leads.
Scroll to the Manage Program section.
Choose what you want to do:
Update the referring customer reward
Tap Referring customer reward.
Choose how to reward your customer:
Coupons: When the reward trigger occurs, your referring customer is rewarded with a coupon. Customize your coupon:
Reward Type: Select Discount (%), Discount ($) or Free shipping.
Reward name: Enter the reward name that will appear on your site.
Apply to: Choose what the coupon can be used for.
Discount: (Discount coupons only) Enter the percentage or monetary discount the coupon will offer.
Loyalty points: When the reward trigger occurs, your referring customer is rewarded with loyalty points. Enter the number of loyalty points in the Number of points given field.
No reward: Your referring customer is not rewarded when the reward trigger occurs.
Tap Save.
Update the referred friend reward
Tap Referring friend reward.
Choose how to reward the referred friend:
Coupons: When a referred friend clicks a referral URL and signs up to your site, this referred friend is rewarded with a coupon. Customize your coupon:
Type of coupon: Select Discount (%), Discount ($) or Free shipping.
Reward name: Enter the reward name that will appear on your site.
Apply to: Choose what the coupon can be used for.
Discount: (Discount coupons only) Enter the percentage or monetary discount the coupon will offer.
Include subscriptions: Allow the reward to apply to both one-time purchases and for every recurring purchase.
Loyalty points: When a referred friend clicks a referral URL and signs up to your site, this referred friend is rewarded with loyalty points. Enter the number of loyalty points in the Points given field.
No reward: When a referred friend clicks a referral URL and signs up to your site, this referred friend is not rewarded.
6. Tap Save.
Managing email notifications
You can enable or disable two types of automated emails:
Emails that share details about your referral program. They get sent to any customer making a purchase or placing an order on your site.
Emails that notify customers of new referral rewards they've received.
To manage email notifications:
Dashboard
Go to Referral Program in your site's dashboard.
Click Manage Program.
Scroll down to the Emails section. If you chose to offer rewards to referring customers or referred friends, you'll see automated emails for each reward type.
Click the toggle next to the email notifications you want to enable or disable:
Enabled: Customers will automatically receive an email.
Disabled: Customers will not receive an email.
Note:
If you selected No reward for Referring customer reward, you will not be able to enable the Notify customers about their referral reward automation.
Tip:
Click Edit next to any automation to review and edit the way it's set up within Wix Automations.
Wix app
Go to your site in the Wix app.
Tap Manage
at the bottom.
Tap Referral Program under Customers & Leads.
Scroll to the Manage Program section.
Tap Emails.
Tap the toggle next to the email notifications you want to enable or disable:
Enabled: Customers will automatically receive an email.
Disabled: Customers will not automatically receive an email.
Tap Save.
Note:
If you selected No reward for Referring customer reward, you will not be able to enable the Notify customers about their referral reward automation.
Tip:
Go to your site's dashboard to review and edit how email automations are set up within Wix Automations.
Note:
The automated emails that you see listed here will differ depending on the apps you've installed (e.g. Wix Stores, Wix Bookings).
Viewing your program data
You can check on your program's performance at any time by monitoring its data:
Referral traffic: The number of people who have clicked on a referral link and reached your site.
Referral conversion rate: The percentage of referred friends who placed an order.
Total sales from referrals: The total value of all sales (across Wix Stores, Wix Bookings, Wix Events, Wix Pricing Plans, Wix Online Programs, and the new Wix Restaurants ordering app) that have been made by referred friends. This covers these customers' initial purchases and all subsequent purchases.
This section shows the performance since the launch of your program. Use it to guide the decisions you make. For example, if you feel traffic is too low, offering more attractive rewards could encourage more click-throughs and sales.
To view your program data:
Dashboard
Go to Referral Program in your site's dashboard.
Scroll down to the Data section.
Tip:
Below the Data section, you'll see two tabs listing all referring customers and referred friends, and how they've participated in your program.
Wix app
Go to your site in the Wix app.
Tap Manage
at the bottom.
Tap Referral Program under Customers & Leads.
View the information under Data at the top of the page.
FAQs
Click a question below to learn more about managing your referral program.
What happens to rewards that have already been redeemed if I make changes to the referral program?
Any changes you make to your rewards will not apply to rewards that have already been redeemed by your customers.
Where can my customers view their earned points and redeem reward coupons?
Your customers can see how many points they've earned and redeem reward coupons on their My Rewards page on your site.
Can I deactivate my referral program?
You can't pause or deactivate your referral program, but you can do the following workaround. These steps ensure site visitors and members can't reach the page on your site, get program details, or receive rewards for referrals.
Hide your Refer Friends page from your site menu.
(If enabled) Disable all Encourage customers to refer their friends automated emails to stop automatically sharing program details.
(Optional) Stop issuing rewards for referrals already in progress:
Go to Referral Program in your site's dashboard.
Click Manage Program.
Set No reward under Referring customer reward and/or Referred friend reward in your dashboard.
How do my customers use referral links?
A unique referral link (URL) will be generated for each site member. This link is visible when a member visits the Refer Friends page on your site.
The link can be shared/used multiple times. It can be easily shared via Facebook, X, WhatsApp, LinkedIn and Pinterest from the Refer Friends page, or copied to clipboard to be shared in another way.
Will there be any reward for referring an existing site member to a site?
No. Neither the referring customer nor the referred friend will be rewarded if an existing site member is referred to a site.
Can I keep track of whether the rewards I'm giving have been used?
Yes. If you're issuing coupons as rewards, you can view the status of every coupon issued.
Go to Coupons in your site's dashboard.
Click the Created with drop-down and select Referral Program.
Can I change the appearance of my referral program pages on my site?
Yes. Learn more about customizing your referral program pages.
How do I change the currency of my referral program?
Go to Settings in your site's dashboard.
Click Language & region.
Scroll down to Site currency.
Click the Currency drop-down and select your currency.
Click Save.
Why didn’t my referred friend receive their reward from the referral program?
If your referred friend is already a member of your site (signed up without using a referral link), neither you nor your friend will receive a referral reward.
To make sure both of you get the reward, your friend needs to:
Click the referral URL sent by you.
Sign up to your site using that link.
Why haven’t I received my reward for referring a friend?
You’ll receive your referral reward after your friend signs up to your site and completes the required reward trigger action, such as placing an order or booking a session.
If your friend has only signed up but hasn’t taken the set action yet, the reward won’t be given until they do.
Can I see who referred a site member in my dashboard?
At the moment, there isn’t a way to view who referred a specific site member to your site in the dashboard. This feature isn’t supported yet, but we’re always working to add more ways to help you manage and track referrals.