Wix Loyalty Program: Managing Your Loyalty Program
Once you've launched your loyalty program you can manage it from your site's dashboard or on the go from the Wix app. Change how customers earn loyalty points and create new rewards using coupons.
You can manually give points to customers or create automations that give points based on certain site actions. Some examples of ways to earn include becoming a site member, purchasing a product, placing an order and more.
Note:
Wix Loyalty Program is currently available for Wix Stores, Wix Bookings, Wix Restaurants, Wix Pricing Plans, Wix Events, and Wix Online Programs.
Changing your loyalty program details
Update the main details of your program including the program name, points icon and what you call 'points' in your program. These details are visible to all site visitors looking to join the program.
To change your loyalty program details:
Dashboard
Go to Loyalty Program in your site's dashboard.
Click Manage Program.
Click Edit Details next to Program details.
Update your program name, points name, and points icon that are shown on your site.
Click Save.
Wix app
Go to your site in the Wix app.
Tap Manage
at the bottom.
Tap Loyalty Program under Customers & Leads.
Tap the Manage Program tab.
Tap Info.
Choose what you want to update:
Program name: Edit the name of your loyalty program.
Points name: Tap the drop-down to choose a new name for the points customers earn. You can also create a custom name.
Points icon: Tap Change to choose a new icon that is displayed next to the number of loyalty points a customer has earned.
Tap Save.
Updating how customers earn loyalty points
Edit how customers earn points from your Loyalty dashboard. You can also go to Wix Automations and create new ways to earn points. Once you're done creating all the ways customers earn points, you can use the toggles next to each one to temporarily enable or disable it.
Important:
Make sure at least one 'way to earn' toggle is enabled. Your loyalty program pauses if every toggle is disabled because there is no active way to earn points.
To update how customers earn points:
Dashboard
Go to Loyalty Program in your site's dashboard.
Click Manage Program.
Scroll down to the Points section.
Choose what you want to do:
Activate or deactivate a way to earn points
Click the toggle next to the relevant way to earn to make this method of earning points active or inactive.
Enabled: Customers can earn points by performing this action.
Disabled: Customers cannot earn loyalty points this way anymore. The 'way to earn' is also removed from your site's Loyalty page.
Edit how to earn points
Hover over the relevant way to earn and click Edit. Depending on the way to earn, the edit options may be different.
Edit the following details:
Tell customers how to earn points: Edit the description customers see next to this way to earn points, e.g. 'Sign up to my site and get 100 loyalty points!'
Customer earns: Edit the number of points a customer earns when they perform the reward action (e.g. purchase a product).
Note: If you've added tiers, instead select the checkboxes next to the tiers you'd like to make this way to earn available to. Enter the number of points members will earn in the Points earned fields.
Click Save.
Add a new way to earn points
Click Add Way to Earn.
Select a way to earn points.
Edit the following details:
Note: Depending on the way to earn, the edit options may be different.
Tell customers how to earn points: Edit the description customers see next to this way to earn points, e.g. 'Sign up to my site and get 100 loyalty points!'
Customer earns: Edit the number of points a customer earns when they perform the reward action (e.g. purchase a product).
Note: If you've added tiers, instead select the checkboxes next to the tiers you'd like to make this way to earn available to. Enter the number of points members will earn in the Points earned fields.
Click Create.
Tip: You can also create a custom way to earn points with Wix Automations. To do this, click Automations in under the Points section.
Delete a way to earn points
Hover over the relevant way to earn.
Click the More Actions icon
and click Delete.
Click Delete to confirm.
Tip:
If you have added points expiration you can activate or deactivate it below the ways to earn and edit the settings.
Wix app
Go to your site in the Wix app.
Tap Manage
at the bottom.
Tap Loyalty Program under Customers & Leads.
Tap the Manage Program tab.
Tap Points.
Choose what you want to do:
Activate or deactivate a way to earn points
Tap the toggle next to a way to earn points to make it active, or temporarily remove it from your program.
Enabled: Customers can earn points by performing this action.
Disabled: Customers cannot earn loyalty points this way anymore. The 'way to earn' is also removed from your site's Loyalty page.
Edit how to earn points
Tap Edit under the relevant way to earn to update how customers earn points. Depending on the way to earn, the edit options may be different.
Edit the following details:
Tell customers how to earn points: Edit the description customers see next to this way to earn points, e.g. 'Sign up to my site and get 100 loyalty points!'
Customer earns: Edit the number of points a customer earns when they perform the reward action (e.g. purchase a product).
Note: If you've added tiers, instead select the checkboxes next to the tiers you'd like to make this way to earn available to. Enter the number of points members will earn in the Points earned fields.
Tap Save.
Add a new way to earn points
Tap New Way to Earn at the bottom.
Select a way to earn points.
Edit the following details:
Tell customers how to earn points: Edit the description customers see next to this way to earn points, e.g. 'Sign up to my site and get 100 loyalty points!'
Customer earns: Edit the number of points a customer earns when they perform the reward action (e.g. purchase a product).
Note: If you've added tiers, instead tap Set Up. Select the checkboxes next to the tiers you'd like to make this way to earn available to. Enter the number of points members will earn in the Customer earns fields.
Tap Save.
Note: Depending on the way to earn, the customization options may be different.
Delete a way to earn points
Tap Edit under the relevant way to earn.
Tap Delete Way to Earn at the bottom.
Tap Delete to confirm.
Tip:
If you have added points expiration you can edit the settings above the ways to earn.
Note:
Some actions, such as adding certain ways to earn or creating new automations, can only be done from your site's dashboard on a desktop computer.
Updating your rewards
Rewards are discounts customers receive when they earn enough points. You can offer coupons as rewards or, if you have a restaurant, you can offer restaurant order discounts.
Edit the details of each reward, including the coupon it uses, the number of points needed to earn it, and its name. You can also create new rewards and make existing rewards active or inactive.
For example, create a coupon for 20% off an order and set the coupon cost at 10 points. When a customer earns 10 points, they receive a 20% off coupon code for the reward that they can apply at checkout.
Note:
Any changes you make to your rewards will not apply to rewards that have already been redeemed by your customers.
Make sure at least one reward toggle is enabled. If every toggle is disabled, your loyalty program is paused as there are no active rewards.
To update your rewards:
Dashboard
Go to Loyalty Program in your site's dashboard.
Click Manage Program.
Scroll down to the Rewards section.
Choose what you want to do:
Activate or deactivate a reward
Click the toggle next to a reward to make the reward available or unavailable for customers. If the toggle is disabled, customers will not be able to earn this reward even if they have the correct number of points.
Edit a reward
Hover over a reward and click Edit.
Update the following fields according to the reward type:
Fixed reward:
Select what reward you want to offer: Select percentage discount, monetary discount or free shipping.
Reward name: Enter the reward name that will be listed on your site.
Apply to: Choose whether to make this coupon valid against all or specific purchases, or a minimum order subtotal.
Note: Depending on your coupon type, you may need to set additional coupon terms.
Set the discount your coupon offers and/or the points it costs a customer:
Discount % coupons: Enter your coupon Discount and Cost in points.
Discount $ coupons: Enter your coupon Discount and Cost in points.
Free shipping coupons: Enter your coupon Cost in points.
Flexible reward:
Reward name: Enter the reward name that will be listed on your site.
Discount: Set the discount your coupon offers.
Cost in points: Set the number of points it costs a customer.
Click Save.
Note: If you've added tiers, instead select the checkboxes next to the tiers you'd like to make this reward available to. Enter the Discount and / or Cost in points next to each selected tier.
Delete a reward
Click the More Actions icon
next to a reward.
Click Delete.
Click Delete to confirm.
5. Click Create Reward to add a new reward coupon to your loyalty program.
Tip: Click Create with AI to have the Wix AI Assistant create a reward for you.
Wix app
Go to your site in the Wix app.
Tap Manage
at the bottom.
Tap Loyalty Program under Customers & Leads.
Tap the Manage Program tab.
Tap Rewards.
Choose what you want to do:
Activate or deactivate a reward
Tap the toggle next to a reward to make the reward available or unavailable for customers. If the toggle is disabled, customers will not be able to earn this reward even if they have the correct number of points.
Edit a reward
Tap Edit under the reward you want to update.
Update the following fields according to the reward type:
Fixed reward:
Reward Type: Select percentage discount, monetary discount or free shipping.
Reward name: Update the name of the reward.
Apply to: Choose whether to make this coupon valid against all or specific purchases, or a minimum order subtotal.
Note: Depending on your coupon type, you may need to set additional coupon terms.
Set the discount your coupon offers and / or the points it costs a customer:
Discount % coupons: Enter your coupon Discount and Cost in points.
Discount $ coupons: Enter your coupon Discount and Cost in points.
Free shipping coupons: Enter your coupon Cost in points.
Flexible reward:
Customer redeems: Set the number of points it costs a customer.
Gets a discount of: Set the discount your coupon offers.
Reward name: Enter the reward name that will be listed on your site.
Tap Save.
Note: If you've added tiers, instead select the checkboxes next to the tiers you'd like to make this reward available to. Enter the Discount and / or Cost in points next to each selected tier.
Delete a reward
Tap Edit under the reward you want to update.
Tap Delete Reward at the bottom.
Tap Delete to confirm.
7. (Optional) Tap Create Reward to add a new reward coupon to your program.
Tip: Tap Create with AI to have the Wix AI Assistant create a reward for you.
Note:
Your customers can see how many points they've earned as well as redeem reward coupons from their My Rewards page on your site.
Managing email notifications
Manage which emails are automatically sent to customers to keep them informed about your loyalty program. For example, decide if to send an email welcoming new customers to the program or notify customers when they are eligible to redeem rewards.
The email automations you see in your dashboard may vary depending on which ways to earn you have set up, and if you use points expiration and/or tiers.
Note:
Email notifications are set up through automations that are added when you set up your loyalty program. Automated emails are inactive by default, so make sure to activate them first in order to start sending them.
To manage email notifications:
Dashboard
Go to Loyalty Program in your site's dashboard.
Click Manage Program.
Scroll down to the Email automations section.
Enable or disable the relevant toggles to choose what customers are notified for:
Enabled (Active): An email is automatically sent to every customer who meets the criteria (e.g. has enough points to redeem a reward).
Disabled (Inactive): The automation is turned off and customers do not receive an email when they meet the criteria.
(Optional) Click Edit next to the automated email to go to the Wix Automations dashboard and update the settings of the automated email including the email template.
Note: Since this is a App automation, there is a limit to how many changes you can make. If you want to make more changes, duplicate the automation first and then edit the new version.
Wix app
Go to your site in the Wix app.
Tap Manage
at the bottom.
Tap Loyalty Program under Customers & Leads.
Tap the Manage Program tab.
Tap Emails.
Enable or disable the relevant toggles to choose what customers are notified for:
Enabled (Active): An email is automatically sent to every customer who meets the criteria (e.g. has enough points to redeem a reward).
Disabled (Inactive): The automation is turned off and customers do not receive an email when they meet the criteria.
Note:
To edit an automated email content and settings, go to Wix Automations on a desktop computer.
FAQs
Click a question to learn more.
How many ways can customers earn points?
Depending on your business, you have different options for ways to earn points. For example, in Wix Stores, customers can earn points by purchasing a store product. In Wix Bookings, they can earn points by booking a session.
You can also create custom ways for customers to earn points using Wix Automations.
Can I pause my loyalty program?
In order to pause your loyalty program, you need to disable all the 'ways to earn' and 'rewards' toggles from the dashboard. You also need to hide the Loyalty page from your site and delete the My Rewards page from your Member pages. Learn how to pause your loyalty program.
How do customers redeem a reward?
Once a customer has enough points to redeem an award, they get an email notification (unless you've disabled it) and can see the reward on their My Rewards page of your site.
When they click 'Get Coupon' next to the relevant reward they receive a coupon code. They can copy that code and apply it at checkout for their reward.
Note: Order discount rewards for restaurants are redeemed differently. Learn more about Wix Restaurants loyalty programs.
How do I change the currency of my loyalty program?
Go to Settings in your site's dashboard.
Click Language & region.
Scroll down to Site currency.
Click the Currency drop-down and select your currency.
Click Save.
Can customers pay with loyalty points when they get to my site's checkout?
If you have the Wix Bookings, Wix Stores or Wix Restaurants Orders (New) app on your site, you can add a loyalty widget to your checkout page. This allows customers to redeem points for a discount on their order or apply a coupon using a promo code.