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Managing your business

Discounts, gift cards, & incentives

Wix Gift Cards: Issuing Gift Cards from the Dashboard


Wix Gift Cards provide customers with a flexible and convenient way to shop. In addition to customers purchasing gift cards themselves, you can manually issue a digital gift card directly from your dashboard. This is useful for compensating a customer, offering a promotional gift, or rewarding client loyalty.


A screenshot of a birthday gift card.

Important:


By default, only Admin and Co-Admin roles can resend gift cards. You can change who has access to this action in Roles & Permissions.



Issuing a new gift card


Issue a gift card to an existing contact or a new recipient. Once the gift card is issued, the recipient will receive an email with the gift card details, including the code they can use to make purchases on your site.


To issue a new gift card:


  1. Go to Gift Card Sales in your site's dashboard.

  2. Click Issue Gift Card at the top right.

  3. Set up the gift card:

    1. Select a recipient from your contacts or enter a recipient's name and email address.

      Tip: If you want to save the recipient's contact information for the future, click the dropdown and select Create New Contact.

    2. Enter the gift card amount.

    3. (Optional) Add an email message to personalize the gift card.

    4. Choose when the gift card will expire:

      • Never: The gift card doesn't have an expiration date.

      • After a specific period of time: Choose in how many months the gift card will expire.

  4. Click Issue Gift Card.


A screenshot of issuing a gift card from the Gift Card Sales page.


FAQs


Click a question below to learn more about this.


Yes, in addition to adding a personal email message, you can customize the look of the email. For example, you can replace the gift card image, edit the background color, change the button design, and more.

  1. Go to Gift Card Sales in your site's dashboard.

  2. Click the More Actions icon

    Wix Gift Cards: Issuing Gift Cards from the Dashboard

    at the top.

  3. Click Edit gift card email.

  4. Edit the email design.

  5. When you're ready, click Publish Changes.

Note: Any changes you make to the email design apply to both gift cards you issue and gift cards that customers purchase.


In your Gift Card Sales, you'll see that gift cards purchased by customers are given an order number and have sender information listed in the gift card information. Gift cards that you issue to customers do not have an order number and sender information.

Example of a purchased gift card:

Wix Gift Cards: Issuing Gift Cards from the Dashboard

Example of an issued gift card:

Wix Gift Cards: Issuing Gift Cards from the Dashboard

If the gift card was sent by mistake to the wrong email address or recipient, you can disable the issued gift card.


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