Creating 'Buy X Get Y' Automatic Discounts
Important:
Automatic discounts are currently available for Wix Stores, Wix Restaurant Orders (New), and Wix Bookings.
Reward customers for their purchases by offering something for free or at a reduced rate when they buy selected items. For example, you can create an automatic discount where a customer can buy 1 T-shirt and get another at 50% off. Customers who add 2 t-shirts to the cart automatically get the less expensive one at 50% off - without entering a coupon code.
Show me how to access automatic discounts
Click Catalog.
Select Discounts.
Click Automatic Discounts.
Creating 'Buy X get Y' discounts
Create a 'Buy X get Y' automatic discount that applies to all your items, to specific items, or to a group of items. You decide what the discount is, when it's active, and which customers are entitled to it.
View examples of the types of discounts you can create
Buy any t-shirt, get another at 50% off:
Spend $50 on any items, get a free bag:
Buy 3 unicorn mugs, get the 4th one free
Note: If customers buy 4 of the same item, and only 1 unit is eligible for a discount, it will look as though all 4 units are discounted, but the discount is calculated accurately.
Tips:
To keep things simple for both you and your customers, it's best not to create more than one automatic discount that applies to the same thing.
You can also create standard automatic discounts.
To create 'Buy X get Y' discounts:
Go to Automatic Discounts in your site's dashboard.
Click Create Discount.
Select Buy X get Y and click Continue.
Enter the discount name.
Tip: Customers see this name.
Select the items customers need to purchase to qualify for the discount from the Which items? dropdown and enter the required details.
Select the discount condition:
Minimum quantity (e.g. buy 2 t-shirts to get the discount):
Select Buy a minimum number of eligible items.
Enter the number of items.
Minimum amount (e.g. spend $50 on t-shirts to get the discount):
Select Spend a minimum amount on eligible items.
Enter the minimum amount.
Select the items customers get from the Which items? dropdown.
Enter the number of items.
Select an option from the What is the discount? dropdown and enter the required details.
(Optional) Create minimum requirements for the discount to apply:
Minimum quantity (e.g. buy 3 hats get $10 off):
Select the Minimum quantity of items checkbox.
Enter the number of items.
Minimum amount (e.g. spend $50 on hats and get $10 off):
Select the Minimum order subtotal checkbox.
Enter the minimum amount.
Custom requirement:
Choose a preset requirement from the dropdown or click Create New.
If prompted, enter the requirement details.
Click Activate.
(Optional) Set the maximum number of times a customer can use this discount per order:
Select the Limit how many items per order get this discount checkbox.
Enter the number.
Select which customers are entitled to the discount:
All customers: Any customer can enjoy the discount.
Specific segments: Select one or more segments.
Note: Learn how to create contact segments.
Specific members: Select one or more members.
Note: For POS sales, see the FAQ below.
Specific contacts with label: Select one or more labels.
Note: Learn how to create and apply contact labels.
Select the date and time when the discount starts.
(Optional) Select the dates when the discount ends:
Note: By default, the discount starts immediately and doesn't have an end.
Select the Set an end date and time checkbox.
Select the date and time when the discount ends.
(Optional) Set a recurring schedule (e.g. 15% off all items every Sunday):
Select the days.
If you chose multiple days, select an option:
Same time each day: Select what time the discount starts and stops on the relevant day(s).
Different times each day: Select what time the discount starts and stops on each day.
Select where customers see the sale name and details:
Note: Learn more about displaying automatic discounts on your site.
Click Save.
Video tutorial
Watch the video tutorial, or scroll down to read the FAQs.
FAQs
Click a question below to learn more about automatic discounts.
How can I apply an automatic discount to a group of store products?
If you have the new product catalog, you can use tags to apply automatic discounts to a group of products that you choose.
Go to Products in your site's dashboard.
Select the checkboxes next to the relevant products.
Click Assign Tags.
Select a tag or click Manage Tags to create a new one.
Go to Automatic Discounts in your site's dashboard.
Use tags to apply the discount to the relevant group of products.
What limitations are there when applying automatic discounts to Wix Bookings services?
In certain instances, automatic discounts won't be applied when customers purchase services:
Pricing plans: Automatic discounts aren't applied when a customer pays for a service with a membership package or plan, since the package or plan has already been purchased.
Minimum quantity: If you set a minimum quantity for the discount to take effect, it is not applied when the customer purchases 2 or more spots in the same class or course.
How do discounts apply to Wix Bookings services that have add-ons or varied pricing?
Automatic discounts are applied to the entire service price, even when you offer varied pricing or add-ons.
How can I manually enable or disable an automatic discount?
When you create an automatic discount, you choose when it starts and, optionally, when it ends. You can change this at any time by manually turning the discount on or off.
To manage which automatic discounts are live, go to Automatic Discounts in your site's dashboard and click the toggle next to the relevant discount.
If I sell items at a point of sale, do the automatic discounts apply?
Wix POS Register (for brick-and-mortar stores): If enabled, automatic discounts are applied to sales. Learn how to enable automatic discounts for Wix POS Register.
Note: If you set an automatic discount to apply only to individual members, it doesn't apply to a POS Register sale.
Mobile POS: If enabled, automatic discounts are applied to the sale of store products. Learn how to enable automatic discounts for Wix Mobile POS.
Desktop POS, and POS Go: Automatic discounts are not applied to sales. You can, however, manually enter a discount while processing the sale.
How can I edit, duplicate, promote, or delete an automatic discount I created?
Go to Automatic Discounts in your site's dashboard.
Click the More Actions icon
next to the relevant discount.
Select what you want to do: Edit, Duplicate, Promote, or Delete.
Why do I only see the discount name next to an item, but not the discounted price?
If the discounted price does not appear next to the item, it might be because the item has variants with multiple prices. Another reason can be that the discount has minimum requirements.
Once the customer makes additional selections or adds items to the cart, the discounted price is displayed. Learn more about how automatic discounts are displayed on your site.
What are the best ways to let customers know about my store discounts?
Discounts are always displayed on the Cart page and the Checkout page.
If the discount is applied to Wix Stores products, you can choose to display discounts in the product galleries, as well as on the Category page and Product page.
Tip: When displayed in the product gallery and product page, some conditions apply.
Additionally, it can be helpful to display a banner, strip, or pop-up.
Learn more about letting customers know about automatic discounts.
How can my customers know that a discount is limited?
Just like it's important to let customers know that you offer discounts, you need to inform them about the limitations. You can do this using any of the methods you use to let customers know about automatic discounts.
Does limiting the number of discounted items per order stop customers from purchasing multiple orders?
If you created a discount and limited the number of uses, the limit applies per order.
For example, if you created a discount of 50% off all shoes and limited it to 2, a customer isn't blocked from making more than one order and applying the discount to each purchase.
Can I apply an automatic discount to a store product subscription?
Yes, automatic discounts can be applied to product subscriptions.
Do automatic discounts apply when selling through a sales channel?
If the checkout takes place on the channel (e.g. on Amazon or eBay), then automatic discounts do not apply.
How do 'amount off' standard discounts ($10 off) apply to a group of items?
If you created a $10 off discount and applied it to a group of items, your customer gets $10 off each item it applies to.
For example, if you applied this discount to your vase category, your customer gets $10 off each vase they purchase.
If I set a minimum quantity or minimum subtotal, what counts towards the minimum?
If there's a discount on one category (e.g. vases), and it applies only if you buy 3 vases, purchases of items not in this category don't count towards the minimum of 3.
In other words, if you offer a $50 discount to customers who buy 3 or more vases, a customer who buys 1 vase and 2 other products does not get the discount.
Similarly, if you offered a discount on the vase category and set a minimum of $100, customers need to spend $100 on vases to get the discount.
With 'Buy X get Y' discounts, what do customers see in the cart and checkout pages?
This depends on what the discount applies to.
When the discounted item is the same as the required items:
When the discount item is the same as the required item, this is how it displays in the cart page:
In the image above, customers need to buy two $10 cotton onesies to get a third of the same onesie at 50% off. All 3 units appear discounted. Note that the discount is calculated accurately, and the customer pays $25.
When the discounted item is not the same as the required items:
In contrast to the last example, the customer needs to buy 2 specific $10 shirts to get a different item, a hat at 50% off. This is how it displays in the cart page:
What happens if I create a coupon in addition to the automatic discount?
There are 2 ways to offer your customers reduced prices:
Coupons: You can create coupons with coupon codes.
Automatic discounts: You can create automatic discounts.
These 2 price reduction methods work independently. In other words, if you created a coupon and an automatic discount that apply to the same products, a customer can get both price reductions.
Learn more about coupons and automatic discounts.
What happens if more than one automatic discount applies to an order?
When one or more items in an order are eligible for an automatic discount, we strive to make sure the customer gets the best price reduction. On rare occasions, however, there may be limitations. For example, only one discount can be applied to each item in the order.
Tip: To avoid confusion, avoid setting up more than one automatic discount for the same items.
What time zone is used to set when a discount begins and ends?
Times are calculated in your time zone.
My site has only automatic discounts, not coupons. Can I hide the promo code option?
If enabled, your site's cart page and checkout page display a promo code option so customers can enter coupon codes.
You can remove this promo code option if you don't use coupons on your site. Learn how to hide the 'Promo Code' link.
What limitations are there to quantity discounts?
You can create up to 10 quantity discounts per site.