Creating a Price Discount Coupon
Important:
Price discount coupons can be used with Wix Stores, Wix Bookings, Wix Restaurant Orders (New), Wix Events, Wix Pricing Plans, and Wix Online Programs.
Attract customers and promote brand loyalty by offering a price discount coupon (e.g. $15 off). You control exactly what the coupon applies to – all items or only a specific item or category.
Creating a price discount coupon
Offer customers a set price off all items, or allow the coupon to apply only to a particular item or category. You can choose the discount amount and set dates when the coupon is valid.
Dashboard
Go to Coupons in your site's dashboard.
Click + New Coupon.
Select $ Discount.
Enter the Coupon code customers need to enter.
Enter the Coupon name.
Note: This name is for internal use only. Customers won’t see it.
Enter the discount amount.
Choose which items the coupon applies to from the Apply to drop-down menu.
Select one of the following options (not available if you selected 'Minimum order subtotal'):
Apply once per order: If a customer buys multiple items the coupon applies to, only the lowest priced item is discounted.
Apply to each eligible item in the order: If a customer buys multiple items that the coupon applies to, all are discounted.
(Optional) Allow the coupon to apply to store subscriptions and Wix Bookings course monthly subscriptions.
Select the Include subscriptions checkbox.
Choose how many billing cycles the discount applies to (e.g. for a monthly discount, set how many months are discounted).
Set when the coupon is valid:
Enter the start date.
Enter the end date or select the Don't set an end date checkbox.
(Optional) Set coupon limitations:
Limit the total number of uses for this coupon: Enter the total number of times it can be used. Tip: Multiple purchases by the same customer count separately.
Limit to one use per customer: Each customer can use the coupon only once.
Click Create Coupon.
Wix app
Go to your site in the Wix app.
Tap Manage
at the bottom.
Scroll down and tap Marketing.
Tap Marketing Home.
Scroll down and tap Coupons.
Tap Add a Coupon.
Select $ Discount.
Enter the amount that will be taken off the price and tap Next.
Enter the coupon code.
Note: This is the code customers enter.
Enter the name of the coupon.
Note: This name is for internal use only. Customers won’t see it.
Tap Next.
Choose which items the coupon applies to (e.g All products or a specific service).
(Optional) Apply limitations to how the coupon is applied and tap Done.
Video tutorial
Watch the video tutorial, or scroll down to the FAQ section.
FAQs
Click a question below to learn more about coupons.
What happens if the discount is more than the item price?
Make sure you aren't giving away items for free. Apply the price discount coupon only to items that cost more than the discount value.
For example, if you create a $10 price discount coupon and a customer applies it to an $8 store product, that item will be free. Shipping charges, however, do still apply.
Can I temporarily deactivate a coupon?
You may want to temporarily deactivate a coupon, for example, when you have another sale taking place.
To deactivate or activate a coupon, click the More Actions icon
next to the coupon and select the relevant option.
Are coupon codes case sensitive?
No, coupon codes are not case sensitive. Customers can enter your codes without using the same case.
Why isn't the promo code visible on the cart page?
The promo code may not be visible because you hid it or because the text color blends in with the background color.
Learn how to unhide the "Promo Code" link and change the font color.
Can I offer discounts without coupon codes?
Yes, you can also offer price reductions using automatic discounts.
For purchases with the manual payment method, when does the available coupon count update?
If you limit coupon use to a set number (e.g. available for the first 100 shoppers), every time a coupon is used, it's counted.
When a customer pays you offline, the coupon count updates when you mark the order as paid.
Can I create a coupon with unique codes for each use?
Yes. You can use the Bulk Coupon Creator app to generate up to 1000 unique codes per coupon.
Note: The Bulk Coupon Creator app works with Wix Stores, Wix Bookings, and Wix Events.
How can I promote or share my coupon?
Use the Promote link to easily create an email marketing campaign or social post for any of your coupons.
To promote your coupon:
Go to Coupons in your site's dashboard.
Click the More Actions icon
next to the relevant coupon.
Select Promote.
Select a promotion option:
How can I apply a coupon to a group of store products?
To apply a coupon to a group of products, create a new category and add all the relevant products. No need to display this category on your site - it can be used only for the sale.
Where can customers enter coupon codes?
Customers can enter codes in the Cart page, the Side Cart, and the Checkout page. Note that the promo code option can be hidden from the Cart page and Side Cart but is always visible on the Checkout page.
To hide the promo code:
Click the relevant element (Cart page or Side Cart).
Click Settings.
Select the Settings tab.
Deselect the checkbox next to Promo code.
What limitations are there when applying coupons to Wix Online Programs?
Customers can't use coupons for programs set up to be paid with pricing plans only.