Wix Logo: Moving from the Wix Logo Maker to the Wixel Logo Maker
If you created logos with the Wix Logo Maker in the past, you may now see the Wixel Logo Maker when you go to design a new logo. Both options can give you a professional logo, but they work differently and live in different products.
This article explains the difference between the two options and why we recommend using Wixel to design new logos and brand assets.
Understanding what's changed
Wixel is now the main place to create new logos and visual assets with Wix. It is a full AI design platform where you can create a logo, then build many more designs around it, such as social posts, videos, and documents.
The Wix Logo Maker is still available, but it has limited AI support and fewer assets that you can create compared to Wixel. New logo projects are better created in Wixel, so everything sits in one place and can grow into a full set of branded assets.
Important:
Logos you already created with the Wix Logo Maker have not moved to Wixel. You can still find logos you previously created in the Brand Studio.
Designing logos in Wixel
When you create a logo in Wixel, you work with Aria, Wixel's AI design agent. Aria suggests logo ideas, colors, and fonts based on what you tell it about your business, so you can quickly explore different directions for your brand.
You can also start from one of Wixel's ready-made logo templates and customize it so it feels right for your brand. Anything that's done with AI, you can also do on your own. You can manually edit your logo at any time by changing the text, fonts, colors, icons, layout, and more.
Because your logo lives in a Wixel project, you can use Wixel’s themes to build other assets that speak the same design language as your logo. For example, you can apply the same color palette to social posts, videos, forms, or documents so everything feels consistent and on brand.
Learn more about creating a logo in Wixel.
FAQs
Click a question below to learn more.
Does Wixel's Logo Maker cost money?
In Wixel, AI credits are used whenever you generate or edit a logo with AI. These credits deduct from your plan. Once you have the logo you want, downloading the logo as a high quality file is completely free.
You can download your logo as many time as you need, in different formats and sizes (e.g. PNG, JPG, SVG) without using AI credits.
How is this different from the Wix Logo Maker? In the Wix Logo Maker, you purchase a Logo Maker plan to unlock high quality logo files and Brand Kit assets for each logo.
What files do I get from the Wix Logo Maker and the Wixel Logo Maker?
With the Wix Logo Maker, the files you get depend on the Logo Maker plan you purchase. Plans can include high resolution PNGs, vector files, secondary logo versions, and a full set of branded assets in the Logo Maker Brand Kit. With the Wixel Logo Maker, you download your logo from Wixel in common formats such as PNG, JPG, or SVG, in the size you choose for that export.
Do logos from the Wixel Logo Maker sync with the Wix Logo Maker or my site’s Business Info?
No. Logos from the Wixel Logo Maker do not sync automatically with the Wix Logo Maker or your site’s Business Info. To use a Wixel logo on your site, download it from Wixel, upload it to your Media Manager or Business Info, and add it to your pages like any other image.
Do I need separate plans for the Wix Logo Maker and the Wixel Logo Maker?
Yes. Logo Maker plans and Wixel plans are managed separately. With the Wix Logo Maker, you purchase a logo plan to download logo files and unlock Brand Kit features. With the Wixel Logo Maker, you choose a Wixel plan that includes AI credits for generating and editing designs, including logos.
How do I access each logo maker?
You can access the Wix Logo Maker from your site’s dashboard or from the standalone Logo Maker experience. If you have used the Wix Logo Maker in the past, you can also get to it from Wixel by clicking your profile picture at the top right and selecting Wix Logo Maker.
You can access the Wixel Logo Maker by signing in to Wixel and opening or creating a project.