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Managing your business

Creating a logo for your business

Wix Logo: Adding and Customizing Patterns in the Wix Logo Maker


Establish a truly unique and recognizable brand through the use of patterns. Patterns help to communicate your brand's personality and values. They also increase your business' memorability.


Create a pattern made up of icons, shapes, text or images and customize it to suit the intention of your branding. You can add a pattern to a shape or icon when creating a logo, social post or business card.


A gif showing various patterns applied to a Logo.

To add and customize a pattern:


  1. Go to the Brand Studio.

  2. Click the My Brands drop-down at the top.

  3. Select the relevant brand.


Wix Logo: Adding and Customizing Patterns in the Wix Logo Maker

  1. Hover over the relevant brand design (Logo, Social Post or Business Card) and click the Edit icon

    Wix Logo: Adding and Customizing Patterns in the Wix Logo Maker

    .

  2. Depending on what you want to add your pattern to, click Symbols

    Wix Logo: Adding and Customizing Patterns in the Wix Logo Maker

    or Shapes

    Wix Logo: Adding and Customizing Patterns in the Wix Logo Maker

    on the left.

  3. Hover over the relevant symbol / shape and click Customize.

    Note: If you haven't yet added a symbol / shape, click + Add Symbol / + Add Shape.

  4. Click the Shape Fill / Icon Fill drop-down and select Pattern.

    Note: This option is available when you enable the Fill Color toggle.


A screenshot highlighting the Shape Fill drop-down menu options.

  1. Click Customize below the Shape Fill / Icon Fill drop-down.

  2. Click the Pattern Graphic drop-down and select your preferred graphic: Icon, Shape, Text or Image.

  3. Depending on the graphic you choose, customize your pattern using the following options:


  • Icon: Click Change Icon to choose your preferred icon.

  • Icon Colors: Click a color box to adjust it to suit your brand.

  • Background Color: Click the color box to change the background color of your pattern.

  • Flip: Change the orientation of your pattern by flipping it vertically / horizontally.

  • Icon Zoom: Zoom in or out on your pattern's icons.

  • Icon Horizontal Position: Move your pattern left or right to your preferred position.

  • Icon Vertical Position: Move your pattern up or down to your preferred position.

  • Gap: Adjust the space between your icons to increase / decrease the density of your pattern.

  • Rotate: Position your pattern at your preferred angle.

    A screenshot showing the customization options for patterns with icons.

  • Shape: Click Change Shape to choose your preferred shape.

  • Fill Color: Click the color box to change your shape's color.

  • Fill Opacity: Adjust the transparency of the shapes in your pattern.

  • Border Width: Increase or decrease the thickness of the shape's border.

  • Border Color: Click the color box to change your border's color.

  • Border Opacity: Adjust the transparency of the shape's border.

  • Background Color: Click the color box to change the background color of your pattern.

  • Flip: Change the orientation of your pattern by flipping it vertically / horizontally.

  • Shape Zoom: Zoom in or out on your pattern's icons.

  • Shape Horizontal Position: Move your pattern left or right to your preferred position.

  • Shape Vertical Position: Move your pattern up or down to your preferred position.

  • Gap: Adjust the space between your shapes to increase / decrease the density of your pattern.

  • Rotate: Position your pattern at your preferred angle.

    A screenshot showing the customization options for patterns with shapes.

  • Edit Text: Type what you want your text to say.

  • Font: Click Change Font to choose your text's font.

  • Alignment: Choose your text's alignment: Left, Center or Right.

  • Text Color: Click the color box to change your text's color.

  • Fill Opacity: Adjust the transparency of the text.

  • Text outline color: Click the color box to change your text's outline color.

  • Outline width: Increase or decrease thickness of your text's outline.

  • Background Color: Click the color box to change the background color of your pattern.

  • Flip: Change the orientation of your pattern by flipping it vertically / horizontally.

  • Text Zoom: Zoom in or out on your pattern's text.

  • Text Horizontal Position: Move your pattern left or right to your preferred position.

  • Text Vertical Position: Move your pattern up or down to your preferred position.

  • Gap: Adjust the space between your text to increase / decrease the density of your pattern.

  • Rotate: Position your pattern at your preferred angle.

    A screenshot showing the customization options for patterns with text.

  • Image: Click Replace Image to choose your preferred image.

    Tip: Click + Upload to upload your own image.

  • Crop / Adjust / Remove Background / Filters: Click any of these option to access the Wix Photo Studio and customize your image to look just how you want.

  • Image Opacity: Adjust the transparency of the image.

  • Background Color: Click the color box to change the background color of your pattern.

    Note: A background color is only visible when you lower the opacity of your image, or the image has a transparent background.

  • Flip: Change the orientation of your pattern by flipping it vertically / horizontally.

  • Image Zoom: Zoom in or out on your pattern's images.

  • Image Horizontal Position: Move your pattern left or right to your preferred position.

  • Image Vertical Position: Move your pattern up or down to your preferred position.

  • Gap: Adjust the space between your images to increase / decrease the density of your pattern.

  • Rotate: Position your pattern at your preferred angle.

    A screenshot showing the customization options for patterns with images.

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