Wix Analytics: Customizing Analytics Reports
Customize our pre-built reports so they show the info you need, in the format that works best for you. A clear view of your data helps you gain meaningful insights about your business and make data-driven decisions as a result.
When you open a report, you'll see data visualizations such as bar charts or line charts at the top of the page, with a detailed table view right below.
Customizing your view
Tailor the view to your specific needs by adjusting the report's time period, filtering with advanced metrics, adding columns, and more. For example, filter sales reports to see orders placed online in the last quarter or add columns in traffic reports to get more details on visitors' session length.
Note:
Some views limit the amount of data shown and how far back it goes. If you can't get to the data you need, use the table view below the chart.
To customize the report view:
Dashboard
Go to All Reports in your site's dashboard.
Select the relevant report.
Choose what you want to do:
Change report dates
Change report dates to get the data you need for a certain time period. You can choose between preset time periods (e.g. Last 7 Days, Previous Month) or choose a custom date range (e.g. January 1, 2023 to March 15, 2024).
Click the date-picker drop-down at the top.
Note: It's set to Last 30 days by default.
Select a preset period or create a custom date range.
Click Apply.
Compare report periods
Compare report data from different periods to discover how your business has performed in different time periods. For example, when you access your Sales Over Time report, you can check how your online store did this year compared to last year.
Click the date-picker drop-down at the top.
Select a period under Compared to:
None: Is selected by default, only shows the current selected period.
Previous period: Compares the current selected period to the period before. For example, compare this month to the month before it.
Previous year: Shows how your data changed this year versus the year before.
Click Apply.
Group data by time period
In 'over time' reports, you can group data according to your preferred time unit. Click day, week, or month under the Group by drop-down to change the report.
Note: Grouping by week starts the week by the first day of the week as defined in your settings.
Select a measure
Select the value by which you'll be measuring the data. For example, in a Traffic over Time report you can choose to view the number of site sessions or the average session duration .
Next to Measure: click the current measure displayed and then select a different measure in the drop-down.
(Table view) Add filters
Filter your table view with advanced metrics to only see the data you need. For example, in sales reports you can choose to see only specific service types or payment methods.
Click Filter.
Select filters under a value.
Click Apply.
Note: To remove values from the filter, click the X next to a filter or click Clear to remove them all.
(Table view) Add or remove data columns
Add or remove columns to only see the data you need in the table. For example, tailor a report to only include customer details or orders and payment information. You can also drag columns to re-order the table.
Click Customize.
Select the checkbox next to the column(s) you want to add.
Tip: Deselect the checkbox to remove it from the table.
(Optional) Drag and drop columns to reorder the table.
Tip:
Change the sort order of the table by clicking the arrow in the header. What the table sorts by depends on the report type.
Wix app
Go to your site in the Wix app.
Tap Manage
at the bottom.
Tap Analytics and select All Reports.
Select the relevant report.
Choose what you want to do:
Change report dates
Change report dates to get the data you need for a certain time period. You can choose between preset time periods (e.g. Last 7 Days, Previous month) or choose a custom date range (e.g. January 1, 2023 to March 15, 2024).
Tap the date picker at the top of the report (e.g. Last 30 days).
Select a time period or tap Custom to select a specific range.
Tap Apply.
Compare report periods
Compare report data from different periods to discover how your business has performed in different time periods. For example, when you access your Sales Over Time report, you can check how your online store did this year compared to last year.
Tap the date picker at the top of the report (e.g. Last 30 days).
Tap the Compare to tab.
Select a period:
None: Is selected by default, only shows the current selected period.
Previous period: Compares the current selected period to the period before. For example, compare this month to the month before it.
Previous year: Shows how your data changed this year versus the year before.
Tap Apply.
Group data by time period
Group data in your report according to your preferred time unit (days, weeks, or months). Select the relevant option from the Group by drop-down at the top.
Note: Grouping by week starts the week by the first day of the week as defined in your settings.
Select a measure
Select the value by which you'll be measuring the data. For example, in a Traffic over Time report you can choose to view the number of site sessions or the average session duration .
Tap the current measure displayed (e.g. Total sales) and then select a different measure from the drop-down.
(Table view) Add filters
Filter your table view with advanced metrics to only see the data you need. For example, in sales reports you can choose to see only specific service types or payment methods.
Tap the Customize report icon
.
Tap the Add icon
next to Filters.
Select the values from the drop-downs to apply them to your report.
Tap Save.
Tap Apply to save the filters.
Tip: Tap Clear Filters to remove all values from the filter.
(Table view) Add or remove data columns
Add or remove columns to only see the data you need in the table. For example, tailor a report to only include customer details or orders and payment information. You can also drag columns to re-order the table.
Tap the Customize report icon
.
Tap the Add icon
next to Table columns.
Select the checkbox next to the column(s) you want to add.
Tip: Deselect the checkbox to remove it from the table.
Tap Apply.
(Optional) Drag and drop the columns to reorder the table.
Wix Studio app
Go to your site in the Wix Studio app.
Tap Manage.
Tap Analytics and select All Reports.
Select the relevant report.
Choose what you want to do:
Change report dates
Change report dates to get the data you need for a certain time period. You can choose between preset time periods (e.g. Last 7 Days, Previous month) or choose a custom date range (e.g. January 1, 2023 to March 15, 2024).
Tap the date picker at the top of the report (e.g. Last 30 days).
Select a time period or tap Custom to select a specific range.
Tap Apply.
Compare report periods
Compare report data from different periods to discover how your business has performed in different time periods. For example, when you access your Sales Over Time report, you can check how your online store did this year compared to last year.
Tap the date picker at the top of the report (e.g. Last 30 days).
Tap the Compare to tab.
Select a period:
None: Is selected by default, only shows the current selected period.
Previous period: Compares the current selected period to the period before. For example, compare this month to the month before it.
Previous year: Shows how your data changed this year versus the year before.
Tap Apply.
Group data by time period
Group data in your report according to your preferred time unit (days, weeks, or months). Select the relevant option from the Group by drop-down at the top.
Note: Grouping by week starts the week by the first day of the week as defined in your settings.
Select a measure
Select the value by which you'll be measuring the data. For example, in a Traffic over Time report you can choose to view the number of site sessions or the average session duration .
Tap the current measure displayed (e.g. Total sales) and then select a different measure from the drop-down.
(Table view) Add filters
Filter your table view with advanced metrics to only see the data you need. For example, in sales reports you can choose to see only specific service types or payment methods.
Tap the Customize report icon
.
Tap the Add icon
next to Filters.
Select the values from the drop-downs to apply them to your report.
Tap Save.
Tap Apply to save the filters.
Tip: Tap Clear Filters to remove all values from the filter.
(Table view) Add or remove data columns
Add or remove columns to only see the data you need in the table. For example, tailor a report to only include customer details or orders and payment information. You can also drag columns to re-order the table.
Tap the Customize report icon
.
Tap the Add icon
next to Table columns.
Select the checkbox next to the column(s) you want to add.
Tip: Deselect the checkbox to remove it from the table.
Tap Apply.
(Optional) Drag and drop the columns to reorder the table.
Saving a custom view
Edit your view to display the fields and filters that work for you, then save that view so you can easily access it again. You can have multiple views to switch between, depending on the data you want to see.
To save a custom view:
Go to All Reports in your site's dashboard.
Customize a report's view as you wish.
Select Save as new view under the Manage View drop-down on the right.
Enter a name for this new view.
Click Save.
Managing custom views
Once you have sa ved report views, you can manage and edit them. Make changes to a saved view, choose which is the default view for the report, edit the name of a view, or delete a view.
To manage your custom report views:
Go to All Reports in your site's dashboard.
Select a report.
Select a saved view from the drop-down.
Click the Manage View drop-down on the right.
Choose what to do:
Save changes: After you make updates to a saved view, save those changes.
Save as new view: Save the current view as a new, separate view.
Rename: Rename a saved view.
Set as default view: Make this the default view that appears when you select the report.
Delete: Delete this view from the list.
What's next?
Download or subscribe to your reports, or build a dashboard with Analytics Pro. It's an AI assistant that uses the same data as your Wix Analytics reports, so you can ask a question in your own words and save the chart you get. You need an upgraded site to use Analytics Pro.
FAQs
Click a question below to learn more.
Can I reset a report?
You can return to the report's default view to remove all changes and return to the way the data was initially presented.
Table view: Select the Default view from the drop-down in a report.
Why are some columns or filters missing when I customize my report?
This is usually caused by an ad blocker browser extension. Ad blockers can prevent certain metrics from loading, so some options may not appear in the Customize or Filter dropdowns.
To fix this, pause or disable your ad blocker for the Wix dashboard, then refresh the page. The missing options should appear.
Can I share Analytics reports with my team?
By default, pre-built Analytics reports are visible to all site collaborators with permission to view Analytics data.
You can check which permissions each role has in your site dashboard.
Go to Roles & Permissions in your site's dashboard.
Click Manage Roles.
Hover over the role you want to check and click View / Edit.
Scroll down and click Analytics. If View Site Analytics is checked, that means they have permission.
Can I share a report view that I created?
No, report views are only visible to yourself.
Is there a limit of how many rows can be displayed in Wix Analytics table reports?
The limit of rows for the table report view in your site's dashboard is 1500 rows. If you download a report, the limit of rows in the file is 5000 rows.
How does grouping by week or month affect the way my data is displayed for Bookings reports?
When grouping by week, all session dates are displayed as the first day of the week (e.g. Sunday or Monday). The first day of the week is determined by your location and site settings.
When grouping by month, all session dates are displayed as the first day of the selected month. For example, sessions from October appear as October 1st.