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Wix Analytics: About Your Online Programs Reports


With Wix Analytics Online programs reports you can measure how your programs are performing. Drill down into your reports to answer questions like "Which program brought in the most participants last month?"


See how participants join and engage with your programs, and which bring in the most revenue. You can also track certificates issued across your programs.


How to access your Online programs reports:


Go to All Reports in your site's dashboard and view the reports in the Online programs section. Every report opens with a table, and most also show a chart. You can customize any report to change the date range, add filters, or choose which columns to show.


Screenshot of the Online programs reports list in the All Reports page.


Types of Online programs reports


Each report answers a different question about your programs. Some show who joined and what they paid. Others show how far people got through your content.


Click a report type to learn more about it.


Find the participants who are most active in your programs.

Use this report to:

  • Identify your most engaged participants.

  • Track individual progress and status.


See which participants earned a certificate. Use this report to monitor completions and certifications across your programs.


See how participants engage with your programs over time.

Use this report to:

  • Identify your peak engagement periods.

  • Spot drops in activity levels.


Track how much revenue each program brings in from one-time payments.

Use this report to:

  • Monitor revenue growth and average order value.

  • Track financial performance and refunds.

Note on revenue: Revenue by Program covers one-time program payments, after refunds. Revenue from participants who joined with a pricing plan appears in your subscriptions reports.


See which programs keep participants most engaged.

Use this report to:

  • Compare which programs hold attention after people join.

  • Spot programs with plenty of joins but low engagement.


Track how many participants join your programs over time.

Use this report to:

  • Analyze joining trends and seasonality.

  • Evaluate how well your marketing brings in new participants.


See which programs have the most participants.

Use this report to:

  • Identify your top-performing programs.

  • Spot underperforming programs, so you can improve them.


Review who joined each program, how they joined, and how far they've progressed.

Use this report to:

  • Check participant status and join method.

  • Monitor overall participation progress.



FAQs


Click a question below to learn more about Wix Analytics Online programs reports.


A join means someone signed up for your program. Engagement means they completed at least one step. A program can have plenty of joins and very little engagement.

Tip: 'Program starts' counts the same participants as engaged participants.


Each report comes with definitions for the metrics and columns it shows, so you can tell exactly what a number counts.

To view a report's definitions:

  1. Go to All Reports in your site's dashboard.

  2. Scroll down to Online programs and click the relevant report.

  3. Click View report definitions under the report name.

You can also check the Wix Analytics glossary for terms used across all your reports.


You only see programs and participants that were active during the selected date range. Widen the date range at the top of the report to cover a period when people joined or worked through your content.

Your data can also take some time to appear. Learn how often your reports update.


Online programs reports are only available in your site's dashboard. Your other Wix Analytics reports are still available in the Wix app and the Wix Studio app.


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