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Managing your business

Analytics for your site and business

Wix Analytics: About Your Accounting Reports


View all the financial figures of your business and keep up to date with bookkeeping. The Wix Analytics accounting reports summarize your transactions and sales. You can also view a report for clients who have overdue payments.


Depending on your business you will see different reports. For example, you will only see the Stores Sales Summary report if you have Wix Stores on your site.


A screenshot of the Accounting section in the All Reports page in a site dashboard.

How to access your accounting reports:


Go to All Reports in your site's dashboard and scroll down to the Accounting section.



Video tutorial


Watch this video tutorial to learn how to work with payments and tax reports. Continue to read the article for more details about the types of accounting reports offered.



Tip:


This video also covers sales reports. Learn more about the different types of sales reports.



The types of accounting reports


Learn about the various accounting reports available in Wix Analytics to help manage your business's financial data. Access detailed reports of your store's sales, transactions, and overdue payments.


Click a report type below to learn more about it:


Get a breakdown of the payment status of all sales as well as other payment figures for bookkeeping including gross sales, total sales, and total revenue.


View your site's tax breakdown. Use this report to view each item's tax rate, total before tax and after tax, and more.

Note: This report is currently available for Wix Bookings, Wix Restaurants (New), and Wix Stores. If your site has sales from other apps, you can get information on tax by adding a Tax column to Sales reports or Restaurants (Old) reports.


View a breakdown of all additional fees your customers paid. This includes extra charges like cancellation or custom fees, excluding tips.


Break down your Wix Stores sales by order. View order specific data such as gross sales, shipping, total sales and refunds. You can also export your sales data for specific time periods for accounting purposes.

Note: This report is only available with Wix Stores.


Keep track of clients and accounts with outstanding payments as well as the amount that is overdue.



FAQs


Click a question below to learn more about your Wix Analytics accounting reports.


The Wix Payments dashboard includes all payment transactions, including unpaid and declined transactions, while Analytics reports only show successful payments. This difference in displayed data may cause discrepancies between the two.


Some Wix business apps (e.g. Wix Bookings) don’t have an option to set up taxes, so no tax is calculated or shown in your report.

In other Wix business apps where the option to set up taxes does exist, you may not have set it up, in which case the tax will also display 0 in the report.


Note: This is applicable if you use Wix Bookings and Wix Invoices.

If a customer checks out with an 'in-person' payment method and then pays later through Wix Invoices (using an invoice that you send to the customer), you need to manually mark their session as 'Paid' in your Bookings calendar. If you don’t mark the session as 'Paid', it will later appear as 'Unpaid' in the report.


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