Wix Analytics: About Wix Analytics Reports
Gain insights about your site and make smart business decisions with Wix Analytics reports. Choose how to view your reports and customize them to focus on the data that interests you most.
You can find the All Reports page under Analytics in your site's dashboard.
Viewing your reports
Wix Analytics reports include a broad range of editable pre-built reports to display your data. Each report displays your data in a table view, along with an additional visualization to help you see trends and insights at a glance:
Table displays your data in rows and columns. Every report includes this view.
Bar chart displays and compares your data.
Line chart shows how your data has changed over time.
Bar chart split displays multiple data series in one report.
Heat map displays your data using intensity of color in grid format.
Funnel displays your data in steps.
Map displays geographical data.
Pie chart displays your data in sections.
Tip:
Learn more about customizing report views.
About the report categories
Your reports are divided into categories to help you find information about how your business is performing, with new reports added all the time. Depending on the Wix products you use, your reports are split into the following categories:
Tip:
You can also gather data in specific reports about email marketing and form submissions.
Understanding partial reports
Wix provides you with tools to build GDPR compliant websites. If your site has Wix's cookie banner enabled, its analytics do not report visitor data before visitors actively consent to analytics cookies to be placed on their device. In such cases, traffic and behavior reports will be partial.
Tip:
Learn more about displaying a cookie banner on your site.
Customizing your reports
You can view your reports in different ways and customize them to present the data according to your preferences. Learn more about customizing reports.
FAQs
Click a question to learn more about Wix Analytics reports.
Can I check reports from my mobile device?
Yes, you can access and customize most reports on the go with the Wix app or Wix Studio app.
Wix app:
Go to your site in the Wix app.
Tap Manage
at the bottom.
Tap Analytics and select All Reports.
Wix Studio app:
Go to your site in the Wix Studio app.
Tap Manage.
Tap Analytics and select All Reports.
Note: Online Programs reports are only available in your site's dashboard.
Can I get reports sent to my email?
Yes, you can set up automatic email delivery for your reports to stay updated without having to manually check your dashboard. Learn how to subscribe to reports.
How do I save my favorite reports so that I can access them quickly?
On the All Reports page, click the Add to Saved reports icon
next to a specific report to add it to your saved reports. Your saved reports appear at the top of the page.
Where can I learn about the terms used in these reports?
Some reports include a glossary that defines the terms used. To view these definitions, select a report and click View report definitions under the report name.
Learn more about the Wix Analytics glossary.
Can I ask AI about my data instead of finding a report?
Yes. Analytics Pro is an AI assistant that works with the same data as these reports. Ask in your own words and get an answer with a chart, which you can save to your own dashboard. You need an upgraded site to use Analytics Pro.