Wix Analytics: About the Marketing Overview
View all of your business's marketing efforts and see how each activity is performing at a glance with the Wix Analytics Marketing Overview. See both internal marketing efforts with Wix as well as external activities like Facebook Ads or Google Ads, all in one place.
The Marketing Overview helps your business by providing a comprehensive and unified view of each marketing activity. Use the data to identify areas of success or improvement as well as to make decisions on how to allocate marketing resources more efficiently.
You can find the Marketing Overview page in the Overviews section under Analytics in your site's dashboard.
Marketing Overview sections
The Marketing Overview is broken into sections based on the type of marketing activity you want to analyze, such as organic search, email marketing, paid ad campaigns, visibility on AI platforms, and more. The page adapts based on your marketing activity, so you always see the most relevant data first. Continue to learn more about each section below.
Tips:
Click the date picker drop-downs at the top to change the time period that data is pulled from (e.g. last 30 days) and compare it to the previous year or the previous time period (e.g. the previous 30 days).
Click View Report in a section to get an in-depth report about that marketing activity.
Performance over time
The graph at the top shows how your marketing is performing over time by traffic category. Use it to compare trends across different traffic types.
Choose what measure to track under Performance by:
Sessions: How many sessions your site received from each traffic category over time.
Sales: The total sales attributed to each traffic category.
Conversion: The conversion rate for each traffic category.
Leads: How many leads you received from each traffic category.
Bookings: How many bookings were made from each traffic category.
Customize the traffic categories you see in the graph by selecting or deselecting the checkboxes to temporarily show or hide a traffic category. For categories like Organic social or AI platforms, you can also choose which platforms to include in the graph (e.g. Facebook, Instagram and ChatGPT, Gemini).
Notes:
Sales data appears if you have sales in the selected time period and all those sales come from eCommerce apps (e.g. Wix Stores, Wix Bookings, Wix Restaurants, Subscriptions). If these conditions are not met, you'll see only Sessions, Leads, and Bookings (if you use Wix Bookings).
If you are running any paid campaigns (e.g. Facebook or Google Ads) outside of Wix, you need to add a UTM tracking link for the external campaign so Wix can track the data.
Organic search
The Organic search section shows which queries and site pages brought people to your site. An organic search result as defined by Google is a free listing in Google Search that appears because it is relevant to someone's search terms. The data in this section of the Marketing Overview is powered by Google Search Console.
Clicking the Graph icon
lets you view a line graph of Google impressions over time and Google clicks over time. Clicking the Table icon
lets you view a more detailed table with impressions, clicks, click-through rate (CTR) and average position.
In the table view, choose which organic search data to view:
Top queries: View which queries that show your site get the most impressions and clicks, as well as their CTR and average position.
Queries by change: View how impressions and clicks for each query changed over time. This helps spot trending queries with the highest positive trend.
Top pages: View which site pages appear most often in Google Search results. Check how many impressions and clicks your pages get as well as their CTR and average position.
Pages by change: View how impressions and clicks changed for each page over time. This helps identify trending pages and spot pages that are gaining or losing visibility.
Note:
The data on your site's Google search performance is taken from Google Search Console. Performance data from Google isn't available instantly. Some of the more recent data (e.g. in the last 72 hours) may not appear yet. You can check the last reporting date from Google at the bottom of the Organic Search section.
AI platforms
This section shows how visible your site is on leading AI platforms. Your visibility score indicates how often AI mentions your site in response to questions your audience may ask. For ChatGPT and Perplexity, you can also view the following data:
User queries: The number of times bots on the selected platform crawled your site in response to user queries.
Top page queried: The page queried the most times in response to user queries.
Learn more about the AI Visibility Overview.
Email marketing
Measure the performance of your email marketing campaigns and automated emails. This section shows each campaign or email's funnel from delivery to open rates, clicks, and conversions.
Hover over any step of the funnel to compare your results to similar sites in your category and location. A thumbs up icon
means you're doing better than other sites and a repair tool icon
means this step of the funnel can be improved. Click sites like yours at the top right to change your site's category or location, so the benchmarks match your business more closely.
Social media posts by Wix
Use this section to see how posts published through Social Media Marketing on Wix perform across platforms. View reach, interactions, sessions, and sales for each platform and for individual posts. Click a platform to expand the list of posts and compare how each one performed.
Note:
To track analytics for your social media posts, you need to upgrade your social media marketing plan.
FAQs
Click a question below to learn more about the Wix Analytics Marketing Overview.
What is the difference between a traffic category and traffic source?
A traffic category refers to the broader category where traffic is coming from (e.g. paid traffic vs. organic social traffic). A traffic source is the specific site where traffic came from (e.g. Facebook.com, Google.com).
Where can I learn about my paid ad campaigns?
Until the paid ad campaign section is ready, you can get insights from the Top Paid Ad Campaigns analytics report.
What does Google define as a click?
Google counts a "click" as any click that takes someone away from any of Google Search's pages to a non-Google Search page.
For example, Google counts a click if a visitor clicks your page on the All tab, the Images tab, or any other tab of Google Search. Google also counts a click if a visitor clicks your page in Google Discover on an Android device.
What does Google define as an impression?
An "impression" is when a user sees a link to your page in any of Google Search's pages. For example, this could mean they saw it in Google search results or in Google Discover on an Android device. The visitor does not need to click your link for the impression to count.
Exactly when Google counts the impression is different in each type search result. On the All tab of Google Search, your page gets an impression as soon as a visitor opens the search results page where your site is listed.
However, on the Images tab of Google Search, more results load infinitely as the visitor scrolls down. In this case, your page may only gets an impression when it's actually visible in the results.
Why does the data in the Marketing Overview not match what I see in other reports?
This could be due to the following reasons:
The Marketing Overview only shows sales, bookings, and leads that happen following a visit to your site. Any sales activity that happens offline, for example manually recorded orders, will not appear on this page.
The Marketing Overview shows data in real time, while Analytics reports are delayed by 1–2 hours. If you compare today's data in both places at the same time, the data may not fully match.