Wix Analytics: About the Highlights Page
The Wix Analytics Highlights page gives you a complete overview of your site's activity across all areas. The Highlights page gathers information from both analytics reports and overviews into one convenient and centralized hub to help you make informed business decisions.
You can find the Highlights page under Analytics in your site's dashboard.
Watch your site visitors in real time
The top of the Highlights page gives you a glimpse of who is currently live on your site. Real-time visitor data is pulled from live activity in the past 5 minutes. If no live visitors are on your site, you'll see data from the last 30 minutes. Hover over a real-time visitor to see more detailed info about their current session. Learn more about real-time analytics.
Ask a question about your stats
Enter a question about your site data and click Start Chat. Ask about your site sessions, top pages, or bounce rates, or click the field to pick from a list of suggested questions.
Want to track your own set of numbers?
You can ask Analytics Pro about your site data and save the charts you get to your own Analytics Pro dashboards. You need an upgraded site to use Analytics Pro.
Analyze your key stats
The key stats section pulls the most important statistics from across your site and shows you highlights from the last 30 days. Click the Last 30 days drop-down to adjust the timeframe.
You can customize what appears in the key stats section by clicking Add Stats. Add more metrics to this panel or remove irrelevant metrics. For example, if you sell subscriptions on your site you can choose to view new subscriptions.
You can also click Create Alert to set up a custom alert for any stat you want to monitor, such as site sessions or total sales.
Your key stats also appear on the Home page of your dashboard. Changes you make show up in both places.
Track your sales and view top sales reports
If you sell anything on your site (e.g. products, services, subscriptions) the next section of the Highlights page offers a preview of the Sales Overview. See your top selling items or services, track sales by traffic source, and get a snapshot of your top paying customers.
Click Go to Sales Overview at the top right of the section to see a full breakdown of your site's sales and transaction information.
Get to know your visitors
Get a quick view of your traffic with sessions over time, top traffic sources, and sessions by location. You can also see sessions that came from AI platforms, so you can tell how much traffic AI sends you. Click Go to Traffic Overview to dig into where your traffic comes from.
Explore visitor engagement
See what people do once they arrive: your most visited pages, engagement stats like average session duration, and your conversion funnel. Use a stat like 'Most clicked buttons' to decide where to put important information. Click Go to Behavior Overview to explore what visitors do on your site.
Tip:
Record and review real visitor sessions to improve your site and visitor experience with Session Recordings. Under Explore visitor engagement, click Get Session Recordings to get started or click Watch Session Recordings if you already set it up.
Analyze marketing performance
The Highlights page also offers a preview of the Marketing Overview. If your site is connected to Google Search Console, you can see your Top Google searches by clicks. If you run a marketing campaign on your site, you can get highlights of your recent email campaigns and paid ad campaigns that were created with Wix.
When AI platforms have crawled your site enough, you also see which of your pages they crawled in answer to a user's question. This covers ChatGPT and Perplexity bots only.
Want to know how your site shows up on top AI platforms?
Explore the AI Visibility Overview to see how often your site is featured in AI-generated responses, compare your visibility to competitors, understand how your brand is perceived online, and more.
Monitor your blog performance
View key stats about your blog posts (e.g. post views, clicks) to analyze how your content resonates with site visitors. Spot trends using the heat map to identify when your readers are most active and optimize your publishing schedule accordingly.
Use the drop-down to sort your top blog posts by different metrics. For more insights, click Go to Blog Overview at the top right to see more data about your blog's performance.
Note:
This section only appears if your site has received blog views in the last 60 days.
FAQs
Click a question to learn more about the Highlights page.
How are sessions from AI platforms counted?
Visitor sessions from AI platforms are counted when an AI bot includes your site in its response and a visitor clicks the link to your site.
For example, if someone asks an AI platform (e.g. ChatGPT, Gemini) "What are the best dog grooming services near me?" and the AI includes a link to your site in its response, a session is counted when the user clicks the link to visit your site.
How are user queries on AI counted?
User queries on AI are counted whenever an AI bot scans your site in response to a question asked on an AI platform. User queries on AI by page counts those queries broken down by pages, meaning it shows which specific pages were scanned by bots.
For example, if someone asks an AI platform "Where can I find organic groceries?" and the AI's bot crawls your site when generating its answer, this is counted as a user query on AI.
Note: This metric does not tell you whether this person ended up visiting your site or if the AI platform showed a link to your site in its response.
Why aren't AI widgets appearing on my page?
AI widgets appear on the Highlights page if your site meets the following thresholds:
Your site needs at least 5 site sessions from AI in the last 60 days to view data for sessions from AI platforms.
Your site needs at least 50 AI bot visits in the last 60 days to view data for AI bot visits by page.
If your site does not have this data, you'll see other stats instead. For example, instead of 'AI bot visits by page' you may see 'Top paid ads'.
Can I access this page on my mobile device?
Yes, you can access your site's highlights on the go with the Wix app or Wix Studio app.
Wix app:
Go to your site in the Wix app.
Tap Analytics
at the bottom.
Wix Studio app:
Go to your site in the Wix Studio app.
Tap Manage.
Tap Analytics and select Analytics Highlights.
Tip: Scroll down to see data for different overviews and pages, such as the Traffic Overview and Insights page.
How can I see a more in-depth breakdown of a specific metric?
You can go to the metric's overview page by clicking Go to X Overview at the top right of a section or see an Analytics report for that metric by clicking View Report beneath a statistic.
You can also click the View Reports drop-down at the top right of the Highlights page to see a full list of your recently viewed or saved reports. The recommended reports provided are personalized based on your site's actual data and activity.
Why do I see differences between data on the Highlights page and other Wix Analytics pages?
There are a few reasons for why you may notice differences when comparing the Highlights page to other Wix Analytics overviews or reports:
The Highlights page shows marketing data from the last 30 days, including today. If you go to the full Marketing Overview, you will see data from the last 30 days up to yesterday.
The Highlights page displays real-time data, while other pages (e.g. Analytics reports or Behavior Overview) have a 1-hour delay. This may cause minor discrepancies in the numbers shown.
Wix Analytics only tracks site visitors who have given their consent to data collection. This means visitor numbers may appear lower compared to tools that track all visitors.